Pavel Durov talked about how the advertisement in Telegram will work.
1. No advertising in chats. Only in large channels, like @Durov. Users who rely on Telegram, as on a messenger, and not as a social network, will never see advertising.
2. No targeting. User data will not be used to target advertising.
3. This is an improvement of advertising already existing in Telegram. Content creators are already using advertising. This is a chaotic market with many third -party advertising networks promoting intrusive advertising, which creates a negative impression among users. Telegram will correct this situation by offering the owners of the channels an alternative with an emphasis on privacy.
Users will be able to refuse advertising, but according to Pavel Durov, advertising with an emphasis on confidentiality is a good way to monetize their work, as an alternative to donations or subscriptions that will also appear in the future.
“Our ultimate goal is to create a new class of content creators, financially stable and free in choosing a strategy that is best suited for their subscribers. Traditional social networks have been operating for too long users and publishers using excessive data collection and manipulative algorithms “ – Pavel Durov.
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