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IN 2021 in only one year Yaroslavl Illegally installed advertising structures were dismantled 820 times. The reason for this is the lack of centralized control. Authorized government agencies, including supervisory ones, simply do not have time to identify all violations in a timely manner, says Sergei Gavrilov, Chairman of the State Duma Committee on Property, Land and Property Relations.
rid Russian cities The creation of a single outdoor operator will help eliminate digital advertising waste. The State Duma will consider the relevant amendments in September in the second reading.
rid Russian cities The creation of a single outdoor operator will help eliminate digital advertising waste. The State Duma will consider the relevant amendments in September in the second reading.
According to Gavrilov, “municipalities will continue, as before, to hold tenders for the installation and operation of advertising structures.” But local budgets will also have additional money due to the installation of digital structures of a single operator. And this will create additional jobs and become a point of development for the IT sector.
As for the state, it will receive a single and transparent media resource in the form of digital media in all regions, on which it will be possible to simultaneously launch important information campaigns, as was the case in the first waves of the pandemic.
https://iz.ru/1391194/sergei-gavrilov/dialog-dlia-razvitiia
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