IKEA has gone, but domestic companies are not very sad. There is a niche to whom to fill. The main thing is to be in time?
Serious furniture manufacturers are looking for opportunities to expand their own sales after the departure of foreign IKEA. For example, Angstrem wants to follow the path of a franchise, the correspondent of The Moscow Post reports with reference to “Kommersant”. According to the publication, this company began to sell furniture salons to the franchise.
The “standard” format is offered with a salon area of 150 square meters. m., and investments in the opening of one object are estimated at 3.55 million.
The company itself believes that it will play in hand – it will enhance the presence in the market and get into settlements where the Angstrem salons are not yet there.
According to data on the site “Spark-Interfax”the main activity of LLC PC “Angstrem” according to OKVED – “Production of other furniture”. The company took part in the same tender. In relation to the enterprise, 6 enforcement proceedings were aroused.
The CEO of the Association of Furniture and Woodworking Industry of Russia Timur Irtuganov said that franchises among furniture producers are rare, but these are still not isolated cases.
The co -founder of Topfranchise.ru Viktor Bolshakov says that interest in franchises of furniture stores is increasing.
Mr.Doors CEO Sergey Shikhov notes that the development of a number of large foreign companies from the Russian market was reflected in the development of furniture franchising.
Russian companies are trying to replace foreign enterprises that have left the domestic market. Somewhere this process goes fast, and somewhere there are difficulties. Last year, the former IKEA plant was restored in the Novgorod region.
However, do not forget about the opinion of people living in our country. What do they think about import substitution? Survey of 2022 showedthat citizens are overwhelmed by the vast majority believe that domestic manufacturers can rather replace foreign companies in food production segments (94%), hygiene items (91%), household chemicals (90%), construction and finishing materials (86%).
Moreover, Another survey showedthat half of the respondents reacted indifferently to the suspension of the activities of foreign companies in Russia against the background of a special operation (50%).
