In the businessman, an article was published that telegram channels are replaying traditional …

IN The businessman came out an article The fact that telegram channels replay of traditional media. Obviously, telegrams are more effective in legal disputes and conflicts, where channels become on one of the parties. Especially impressed by the authors of the work of the channel of the Cheka-OGPU, the materials of which are the basis for prosecutorial inspections.

I would like to add several theses to the article.

– The author of the article is unpleasant that telegram is not guided by classical journalistic standards and therefore in the messages their own opinion, the lack of different points of view and unproven judgments. But this is exactly what telegrams read! For your own opinion. Just the reader chooses authors who most often in this opinion coincide with him.

– Paid placement of single publications and subsequent reposts is a very weak way to advance your point of view. A discussion has a much greater influence on the agenda – a series of posts on one topic, some of which can be completely opposite to the subject. This is both more honest and more effective. And single posts in the top channels are so-so.

– And most importantly. It is important not the number of subscribers, but their quality. Let it be a thousand people, but among them one hundred subscribers are sitting in specialized offices, and another hundred write articles on the topic under discussion. I personally much more like to read small channels of a narrow profile.

– Well, yes, traditional media also begin to become part of Telegram. For example, you are now reading the article “Kommersant”, but not because you leafed through a newspaper or site, but because you saw a recommendation in TG